Most businesses create and hold a lot of data, much of which goes underutilized. Thanks to improved developments in data analytics and business intelligence, more businesses can take advantage of their data to make better decisions and improve operations, thereby increasing profits in the process. At the heart of these developments is data warehousing.
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Big data analytics are changing the way that businesses handle their marketing endeavors. You might even have a data collection strategy yourself that’s helped you make changes to your business model. However, do you understand why these changes are being made?
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