One California restaurant owner has recently taken on an interesting marketing strategy that goes against all conventional wisdom. Co-owner David Cerretini of the Italian restaurant Botto Bistro tells his strategy to USA Today, "I want to be the worst restaurant in the San Francisco area!" Strangely enough, his approach seems to be working.
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What's the licensing status of your company's software look like? If you've not been intentional about this, then your business may be using several unlicensed applications. You may be thinking, "Everything works fine. No big deal." Sure, it's no big deal--until you're caught!
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